I have spent the last couple of days pricing up paintings and drawings for my coastal currents show. In the past I have often priced artwork intentionally high, knowing that it won’t sell. The theory being this… If you put your artwork up for sale and no one buys any of it then it is incredibly demoralising. Particularly if you have put your heart and soul into those pieces. If you put ridiculously high (well for a poverty stricken seaside town in the middle of a recession) prices on them, you can say that the reason they didn’t sell is because no one can afford your wares and not because the potential buyers find the work aesthetically wanting in some way.
It’s a scary thing putting yourself out there, especially if your work has a meaning and a story behind it. It soon becomes a personal rejection of you as a human being if you don’t find ways to distance yourself from, well… let’s face it, your children. Art is an act of creation and you put so much of yourself into your work, or you should do, that it is hard judge the value of art you have made. Why should this one be more than that? Because it’s bigger? Because it’s prettier? Because it took longer? Because the materials were more expensive? Should we judge our own family by those standards? I do hope not.
But for the last couple of days I have been doing just that, weighing up banal factors such as, if a painting goes past a certain size, say that of the average flat screen tv, the amount of people with the space to hang it drops severely as does the price. Also, you may labour for days on a technically accomplished piece of work but if it doesn’t go well against the current fad of wallpaper, paint colour or whatever, then it has no value. If you are a known artist with an established name, then a work of a deeply personal value has more worth but if you are someone that people simply don’t get then your work has merely a value as decoration.
For this show, I am pricing to sell, it’s a little on the high side for local trade but as there is a strong story to it all (the matter of my near brush will death) I am hoping that will shine through. I am taking a leap of faith… I just hope it isn’t straight off a cliff.
The strange thing is, I just added it all up. A total of forty works of art, all produced since the beginning of April, all telling the story in some way of my experience as a frail, fragile and all too mortal human being. I added them all up and it came to somewhere around £9000, to me that is a king’s ransom, a life changing amount of money. To others that is less that half a year’s wages and to the likes of a few coked up celebrities, bloated bankers and pea brained footballers that is a week’s spending money. It takes my breath away thinking of that, knowing that I will be lucky to sell one, let alone many.
So I’m going to take a deep breath, stand back and hope the world is kind to me. All I can do is to wait and see what happens.